Service Description
The Lead Generation service from Clockwork-World provides vendors and solution providers with fast–track introductions to target their customer base, leveraging existing decision maker and stakeholder relationships. Typical Lead Generation consists of the following principles, although these can be customized to suit your needs, resources, availability and expertise.
Lead Generation
Identifying suitable Prospects - Clockwork-World helps with the challenge of identifying target customers that are most suitable and have an interest in the Clients product/solution. Target prospects can be pre-agreed with the Client during the course of the service.
Deliverables – Data Results will be provided to the Client as they are confirmed. This is to enable the Client to follow-up with leads while the interest is current. (See Handover)
Contact qualification – involves identifying the internal stakeholder that has an active interest or project responsibility for the Clients product/solution or service.
Definition of Qualification – contacted and spoken to the lead, or an associate/colleague and confirmed an interest in the Clients product/solution or service. Also confirmed agreement to be contacted directly by the Client. In the event that a named colleague is provided, both the contact and the referred colleague will be provided as one Data Result qualified lead.
Timeline – typically a search and qualification can take 2-4 weeks from commencement to find the right person, or to qualify out a target Service Provider. If an identified target Service Provider is qualified out, a replacement should be sought to enable the minimum of 5-targeted leads.
Handover – once a suitable contact is found a handover of Data Results from Clockwork-World to the Client is made. This will include, as a minimum; contact name (first & surname), job title, email address and contact number (this could be a fixed line or mobile number). If possible the contact address and vCard will be provided. For any qualified out Service Providers, the data available will also be presented as a reference at no cost to the Client.
Deliverables – Data Results will be provided to the Client as they are confirmed. This is to enable the Client to follow-up with leads while the interest is current. (See Handover)
Contact qualification – involves identifying the internal stakeholder that has an active interest or project responsibility for the Clients product/solution or service.
Definition of Qualification – contacted and spoken to the lead, or an associate/colleague and confirmed an interest in the Clients product/solution or service. Also confirmed agreement to be contacted directly by the Client. In the event that a named colleague is provided, both the contact and the referred colleague will be provided as one Data Result qualified lead.
Timeline – typically a search and qualification can take 2-4 weeks from commencement to find the right person, or to qualify out a target Service Provider. If an identified target Service Provider is qualified out, a replacement should be sought to enable the minimum of 5-targeted leads.
Handover – once a suitable contact is found a handover of Data Results from Clockwork-World to the Client is made. This will include, as a minimum; contact name (first & surname), job title, email address and contact number (this could be a fixed line or mobile number). If possible the contact address and vCard will be provided. For any qualified out Service Providers, the data available will also be presented as a reference at no cost to the Client.
Value Proposition
a) Greatly speeds up your lead generation and qualification process and hence the sales process.
b) Leverages existing relationships and organizational experience within target customers.
c) Minimizes your costs such as; travel, attendance at costly seminars and industry events, avoids wasted direct marketing efforts and provides instant sales intelligence.
d) Delivers direct engagement with a qualified contact – the most sought after information a vendor can obtain and opens the door to pursue the opportunity further.
b) Leverages existing relationships and organizational experience within target customers.
c) Minimizes your costs such as; travel, attendance at costly seminars and industry events, avoids wasted direct marketing efforts and provides instant sales intelligence.
d) Delivers direct engagement with a qualified contact – the most sought after information a vendor can obtain and opens the door to pursue the opportunity further.